Toon Boom's Marketing Director oversees the digital and offline marketing strategy and execution for the company, including customer acquisition and retention, branding, social media, public and media relations, conferences and trade shows.
Research, design and execute the company's marketing strategy.
Devise digital demand generation programs using a range of techniques, including paid search, SEO, PPC and social media.
Build brand presence through public relations, partnerships, events and social media.
Manage and lead marketing content creation, including the website, social media, trade publications, press releases, corporate and sales presentation material.
Evaluate, select, plan and prepare the company for trade shows and conferences.
Monitor and analyze market data, customer research and competitor activities.
Build and maintain customer relationships for marketing and public relation purposes.
Track online and offline marketing trends and opportunities for innovation.
Manage a small marketing team and be responsible for the marketing budget.
Team player working within an open and transparent work environment.
Experience and Qualifications
8+ years of relevant marketing experience in lead generation and branding.
Successful and measurable track record in B2B marketing of technology products and solutions to a global market.
Marketing in support of a multi-channel sales approach including online, inside and field sales.
Strong understanding and interest of online marketing concepts and best practices, such as growth hacking and A/B testing.
Confidence and presence to make decisions and deliver results.
Knowledge and experience leveraging marketing analytics and ROI.
Strong English and French oral and written skills
Implement marketing automation systems and lead conversion management tools a plus.
Animation or video game industry experience is an asset.
Toon Boom Animation Inc., a Corus Entertainment Inc. company, is a worldwide leader in digital content and animation creation, delivering software products and services to a global community of animation studios, gaming studios, educational institutions, individual professionals and amateurs, and many other markets.
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