Marketing Operations Specialist

Key Responsibilities (Functional)

  • Maintain/followup on the GTM plans and calendars which includes key milestones and deliverables to ensure optimum alignment between the Global team and the local market

  • Act as the liaison between all stakeholders (marketing, sales, development, IT, customer success) to help implement Marketing GTM Strategies, campaigns, events, digital strategies

  • Support or Lead weekly meetings and keep the team informed on key upcoming milestones or deadlines

  • Ensure that KPI targets and expected sales volumes are on target based on plan (report on KPIs) and aligned to the yearly strategic marketing plan and prepare a comprehensive document and present to all key stakeholders

  • Prepare Seasonal Business Review documents to be reviewed with Director Marketing

  • Complete products and services analysis seasonally and provide guidance on target products/services to realize efficiencies

  • Be a lead on competitive analysis - products, services and pricing

  • Focus on developing reports that will drive informed decisions for products/services/solutions and help realize profitability

  • Support the documentation and communication of marketing & sales process

  • Be the lead resource for reporting and develop dashboards to support the business

  • Strong focus on creating and maintaining dashboards to help provide excellence that supports the Toon Boom Brand

  • Be the change agent in how we analyse and review the business, provide insights and challenge the norm

  • Be the expert on systems such as Salesforce, Meltwater, Hubspot

  • Support branding, content, partner & events team in global marketing initiatives

  • Creation and maintenance of sales tools as well as provide summaries at key milestone

  • Support sponsorship projects and followup to ensure exposure of the toon boom brand

Knowledge Skills and Abilities

  • A systems specialist with an operational mindset

  • Excellent computer skills, particularly Salesforce, Hubspot, Google, Excel

  • Strong interpersonal skills, ability to work with diverse personalities

  • Great communications skills

  • Perfect command of the English language both oral and written

  • Team player and autonomous

Requisite Education and Experience/Minimum Qualifications

  • University degree in business/operations, Major Marketing

  • 5-7 years' business/related experience preferred

  • Toon Boom is an equal opportunity employer committed to diversity and inclusion


The Company

Toon Boom Animation Inc.'s award-winning software is the global standard for animation and storyboarding. Storyboard Pro and Harmony solutions provide everyone from enthusiasts to professionals with the artistic freedom to create in any style and efficiently publish anywhere. Customers who chose Toon Boom animation software for the development and creation of their productions include Disney Television Animation, Amazon, Fox Television Animation, Nelvana, Ubisoft, Toei Animation, The SPA Studios, Xilam and Boulder Media, to name a few. The technology is currently available in Japanese, Simplified Chinese and Spanish. For more information, visit: toonboom.com.

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