Product Acquisition Allows Toon Boom to Enter the Production Tracking, Asset Management and Review Tool Market Space
Toon Boom Animation Inc. announced today the acquisition of all the related IP for the TACTIC Studio product, an asset management, production tracking and review tool from Toronto-based Southpaw Technology Inc. TACTIC Studio is a product specifically designed for the Media and Entertainment market. Now part of the Toon Boom Animation portfolio, the acquired product will be renamed Toon Boom Producer.
"Toon Boom understands the demand the animation world has for an asset management solution which will allow users to deliver their projects efficiently and on time," said Michel Besner, President of Toon Boom Animation. "Toon Boom Producer will enhance and improve the workflow of content creators who handle assets and supervise production schedules."
Toon Boom Producer provides functionality around three key areas:
Production Tracking: Tools that let you track every aspect of production and automate processes so you have a clear path to completion.
Asset Management: Get up and running quickly with managing production assets so artists can stay focused on creating.
Review Tools: Visual and interactive markup tools that keep the review and approval processes moving.
"We are looking forward to integrating select features and technologies from TACTIC Studio into our new Producer solution," said Francisco Del Cueto, CTO of Toon Boom Animation. "The architecture behind TACTIC Studio's functionalities are set to strengthen our new generation of tools and products for asset management and production tracking. The high degree of flexibility within these technologies permits an efficient level of communication between team members and their productions."
As part of the IP acquisition agreement, Southpaw will continue to develop and sell TACTIC Workflow, a content management application designed to build products in various B2B markets. "Southpaw is excited about the Studio product acquisition and this represents a big step forward for Southpaw," said Gary Mundell, CEO of Southpaw. "Studio is a product that is very much needed in the animation world and, through Toon Boom, the product user base will grow rapidly."
"This acquisition by Toon Boom strongly demonstrates Southpaw's ability to generate proprietary products from the TACTIC framework. We are excited to work with Toon Boom as they integrate and grow the customer base for the Toon Boom Producer product," said David Lowe, President and COO of Southpaw.
For more information about Toon Boom Producer, visit toonboom.com/producer.
About Southpaw Technology
Southpaw Technology Inc. is a software development company that creates integrated DAM and workflow products for any industry of any size. All Southpaw solutions are built on the powerful TACTIC framework and are designed to optimize busy digital production environments. Customers include Procter and Gamble, Turner Broadcasting, General Dynamics, Tegna, Lockheed Martin and the Mayo Clinic. For more information, visit: southpawtech.com.
About Toon Boom Animation
Toon Boom Animation's award-winning software is the global standard for 2D animation and storyboarding. Toon Boom solutions provide everyone from enthusiasts to professionals with the artistic freedom to create in any style and efficiently publish anywhere. Customers include Bento Box Entertainment, Disney Television Animation, DreamWorks Animation, Fox Television Animation, Mercury Filmworks, Nelvana and The Spa Studios. For more information, visit: toonboom.com.
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