Toon Boom Signs Exclusive Deal with Chinese Distributor Cogito
Montreal, Canada - November 12, 2014
Toon Boom Animation Inc. announced today that they have signed an exclusive distribution deal with Beijing-based Cogito Software Co. Ltd. The partnership enables Cogito to market and sell Toon Boom software products in China, extending Toon Boom’s reach into this growing market.
“Long established as the industry standard for animation software, Toon Boom plays an important role in the industry, commanding a great deal of respect in China,” said Rich Yu, Vice President of Cogito. “It is a great honour for us to establish this long-term exclusive partnership, and we are confident that our relationship will not only bring remarkable technology to Chinese artists, but be the catalyst for a new era of prosperity in the Chinese animation industry.”
Already leaders in their country’s animation community, Cogito partnered with the China Central Academy of Fine Arts (CAFA) to build China’s first animation lab, bringing renewed vitality to China’s 2D animation industry. CAFA students have already begun receiving instruction on the finer details of Toon Boom’s Harmony 11, released earlier this year.
CAFA is a model for education in the field of art studies in China. Playing an important role in equipping students for a successful career in Animation, CAFA has integrated Toon Boom into their curriculum, using Toon Boom Harmony for all aspects of cut-out animation. “Introducing Toon Boom Harmony to the CAFA curriculum is breathing new life into China’s 2D animation industry,” said Yu.
Toon Boom believes strongly in supporting and partnering with higher-education institutions. “Cultivating, educating, and preparing young artists for the workforce is a top priority for Toon Boom,” said François Lalonde, VP of Sales at Toon Boom. “Giving students the means to be effective and fruitful, animation through the implementation of vital curricula and certification gives students the tools they need to be active members of the animation industry now and in the future.”
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