Harry Ravelomanantsoa to guide product marketing initiatives at Toon Boom Animation

MONTREAL, Canada – Toon Boom Animation Inc. selects Harry Ravelomanantsoa as the Emmy Award-winning software developer’s newest Product Marketing Manager. Ravelomanantsoa’s previous roles include directing for animation; as well as sales, consulting, training and market development in the animation industry. With his tenure at Toon Boom Animation spanning over a decade, studios worldwide are familiar with Ravelomanantsoa as an insightful point of contact, technical advice, and assistance integrating new software solutions into complex production pipelines.

“Harry’s knowledge of our products, paired with his artistic, business and technical experience, will allow us to expand and accelerate our roadmaps with valuable insights from across the animation industry,” said Stephanie Quinn, Head of Marketing at Toon Boom Animation Inc. “With changes and opportunities in technology, it is not enough to offer a great product today. We need to create tools that will shape the future of our industry.”

Alongside the emergence of new technologies, markets, and business models, the animation industry is in a state of constant and necessary evolution. Examples of unprecedented opportunity over the past five years include video streaming (OTT, SVoD, AVoD), game development (console, mobile, VR), remote and hybrid work environments, widespread access to broadband internet and increasingly capable hardware, as well as increased demand for local animated content around the world. As these conditions accelerate, the team at Toon Boom Animation expects the next five years to be just as transformative.

In his new role, Ravelomanantsoa is well-placed to ensure that Toon Boom Animation maintains a close relationship with the animation industry and artists, while maintaining aggressive software roadmaps that continue to address emerging needs of studios, freelancers, and productions of all sizes.

“What I enjoy most about the animation industry are its people,” said Harry Ravelomanantsoa, reflecting on studios he worked with. “I have never been to an animation studio with a workplace culture that feels like a bank. But under the surface, animation can be a very serious business. The animation industry is doing well at the moment. Artistry is becoming more important. Meanwhile we need to be aware of the challenges studios face as they respond to that increased demand.”

“In light of that, what I am most excited about is the possibility to guide the future of Toon Boom’s products and services.”

About Toon Boom Animation Inc:

Toon Boom Animation Inc.’s award-winning software is the global standard for animation, storyboarding and pipeline management. Storyboard Pro and Harmony solutions provide everyone from enthusiasts to professionals with the artistic freedom to create in any style and efficiently publish anywhere, while Producer provides real-time management for animated projects. Customers who chose Toon Boom animation software for the development and creation of their productions include Disney Television Animation, Amazon, Fox Television Animation, Nelvana, Toei Animation, The SPA Studios, Xilam and Boulder Media, to name a few. The technology is currently available in English, Spanish, Japanese and Simplified Chinese. For more information, visit: toonboom.com.

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Studio contact:

Harry Ravelomanantsoa
Product Marketing Manager
Toon Boom Animation Inc.
harry@toonboom.com

Media contact (press only):

Mike Schnier
Content & Social Media Manager
Toon Boom Animation Inc.
content@toonboom.com