Social Media Manager

The Social Media Manager manages and administers all of Toon Boom's social media accounts on every mainstream platform. This individual manages our company image in a cohesive way and is responsible for creating original text, visuals, photo and video content, managing posts and engaging with followers to maintain our strong and steady growth in web traffic and followers. As the Social Media Manager, you are passionately and completely up-to-date with the latest digital technologies and social media trends. The right individual will have excellent communication skills and be able to express our company's views creatively.


  • Generate, edit, publish and share engaging content including curated content, blogs, stories, announcements, customer news, etc., as per a defined schedule (e.g. original text, photos, videos and news).

  • Manage our social calendar, keeping it updated and maintaining/developing a constant stream of shareable content.

  • Perform research on a regular basis on current benchmark trends and audience preferences and perform social media audits at regular intervals to support a consistent optimization strategy.

  • Monitor social channels and maintain our social media strategy to align with growth-oriented business goals.

  • Monitoring of online communities (other than social media) and Toon Boom's user forum and following the preset process of engaging with communities and the forum.

  • Communicating with blog team on trending topics and provide topic ideas to write about.

  • Work with Channel Marketing Manager to develop and manage and roll out regional social media strategies.

  • Coordinate with graphic design and photography team for all visual needs.

  • Manage social spend budget, develop, design, monitoring and reporting of online paid campaigns.

  • Become acquainted with all past blogs and make use of them according to what people post.

  • Set specific objectives, manage ad spend, post promotions, report weekly on KPIs and ROI and monitor SEO and traffic metrics.

  • Collaborate with Marketing, Sales, Support and Customer Success to ensure brand consistency and thought leadership.

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

  • Oversee the design aspects of all social media accounts and update regularly.

  • Suggest and implement new initiatives including contests, competitions and promotions to develop brand awareness and grow engagement and followers.

  • Stay up-to-date with current technologies and trends in social media, design tools and applications.


  • Bachelor's degree in Business, Marketing, Communications or related field or equivalent experience required.

  • An inherent always-present attribute of self-motivation, thoroughness and attention to detail is a critical requirement for this role. We are looking for someone with an outstanding drive to succeed.

  • 2+ years successful experience working exclusively in a Social Media Manager role.

  • Excellent copywriting and communication skills.

  • Ability to deliver creative content (text, image and video).

  • Solid knowledge of SEO, keyword research and Google Analytics.

  • Expert knowledge of online marketing channels.

  • Familiarity with web design and graphical design elements.

  • Analytical and multitasking skills.

  • An accountable self-starter with excellent leadership, communication, social and presentation skills who is able to influence and negotiate with different personalities.

  • An outstanding ability to listen, ask relevant questions, understand, communicate, focus and execute confidently is a must.

  • Data-driven mindset - committed to the importance of tracking and analyzing results for optimization and scale with regards to all social media activities.

  • Superior organizational skills.

  • Multilingualism is an asset but not a requirement.

Company Description

Toon Boom Animation Inc., a Corus Entertainment Inc. company, is the worldwide leader in digital content and animation creation, delivering software products and services to a global community of animation studios, gaming studios, educational institutions, individual professionals and amateurs, and many other markets.

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